Where MarComm Experience and Innovation Meet Tech and Consumer Electronics
SOHMER
ASSOCIATES, LLC
Elevating Brands Since 2003
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We Are a Full-Service Marketing and PR Firm
Sohmer Associates is a full-service marketing and public relations firm that has been serving the needs of leading-edge technology developers since 2003. Led by Adam Sohmer, who has over 30 years of experience in consumer electronics and pro audio public relations, Sohmer Associates specializes in providing comprehensive, cost-effective communications support for consumer and business-to-business technologies spanning the wired and wireless worlds.
The services we provide include media and influencer relations, social media management, content creation and marketing, blogging and newsletters, trade show planning and support, product review programs, web site development, and more. We understand the dynamic nature of the technology business and have the expertise to help our clients get ahead – from proven public relations practices to the latest digital marketing initiatives. Whether you are looking for full-service marketing support or simply a little extra muscle to help your internal team convert their campaigns into sales, we know how to get results.
The Sohmer Associates Advantage
What distinguishes Sohmer Associates is the hands-on service and support we provide. You hire an agency for its expertise, but many firms will only bring out the experienced professionals when you meet with them, relegating your day-to-day support to junior staffers who lack the expertise and understanding necessary to provide you with the service you need.
Our experienced team members will work on your business – every day. We won’t use your business as training ground for junior staff. That’s because we don’t have any junior staffers. We only contract senior-level marcomm veterans, ensuring that our clients receive the counsel and support they need to differentiate themselves in a crowded and competitive marketplace. This also eliminates all of the overhead and bureaucracy so common among traditional PR firms, meaning you will receive better service at much more reasonable rates.
How do we do it? It’s quite simple, actually. Sohmer Associates taps a number of industry veterans who share a common interest with our clients: the desire to do great work without all the bureaucracy, bait and switch tactics, and other trappings of conventional PR agencies. Our industry experts have the context and connections to help you build your brand and successfully market your products. Just as important, we are technology enthusiasts, audiophiles and gadget geeks, so we’re passionate about your business. And we’re committed to helping you meet and exceed your marketing and sales goals.
Our Expertise
Sohmer Associates specializes in providing a wide-range of results-driven B2C and B2B public relations services for the consumer audio, pro audio, pro video, and custom integration markets. These services include the development and execution of comprehensive public relations programs as well as individual projects involving media relations, content marketing, and social media outreach.
Public Relations
Companies looking to increase their visibility or brand equity can benefit from a comprehensive public relations program designed to meet their overall marketing objectives. At Sohmer Associates, we offer a full scope of services, utilizing all the appropriate tactics and channels for each individual client.
Media & Influencer Relations
With our extensive connections in the consumer, tech, and business media, Sohmer Associates provides a wide-range of media relations services. This includes product publicity – launches, reviews, and loaner programs – as well as trade shows, press tours, and other media events. The firm also offers a media training program to help ensure that client spokespeople deliver their messages accurately and professionally to all types of media outlets.
In addition, since interest in technology – particularly consumer technology – has spread well beyond the traditional tech press, we also help clients reach lifestyle media and other end-user outlets, including vertical market bloggers catering to the interests of niche audiences. Our years of experience in pitching and developing relationships with writers from all backgrounds enables us to target virtually any market you need to reach. And we also have a proven track record of partnering with the right influencers, whether they be bloggers or celebrities, to help our clients rise above the competition.
Content Creation & Marketing
Sohmer Associates offers a full-range of copywriting services, including press materials, web content, bylined articles, technical whitepapers, newsletters, presentations, and brochures. We can also work with you to create infographics, photography, blog posts, email newsletters, social media posts, and videos – the kind of content that drives audience engagement while conveying your strategic marketing messages.
About
Adam Sohmer, Founder and CEO
Adam Sohmer is the founder of Sohmer Associates, a marketing and public relations firm that works miracles for clients in consumer and business-to-business technology at every level. His expertise includes social media marketing, building media relationships, trade show planning and representation, and astute oversight that helps internal marketing teams convert their campaigns into sales. The real miracle is that his knowledge and experience allows him to do so comprehensively, cost effectively and quickly for his clients.
Adam has helped numerous consumer and professional technology companies, and is a preferred choice for clients who want an aggressive, integrated, effective approach to getting their products seen by the right audience.